PR WEEK Story on Web Startups Needing PR
TECHNOLOGY: Comms essential to Web startups
Dec. 3, 2007
By Aarti Shah
http://www.prweekus.com/Comms-essential-to-Web-startups/article/99474/
A strong PR strategy is important for all organizations that are part of the Web 2.0 movement, especially as some tech insiders speak about a downturn.
Though venture capital money is still pumping through Silicon Valley, the Web 2.0 boom is showing early signs of cooling. With the price valuation of startups reaching exorbitant sums, with tried ideas being spun as new, and as even the phrase “Web 2.0” takes on a hackneyed hollowness, some feel the Valley is echoing eerie signs of the bubble. It’s too early to say whether the industry should brace itself for a turn in fortune, but startups - especially those most buzzed about - are becoming mindful of inevitable backlash stories as skepticism sets in….
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